A curated assortment of Laneige’s high merchandise, usually offered as a vacation countdown, usually showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes reaching radiant and healthy-looking pores and skin by means of a devoted skincare routine. These curated units often function trial sizes of standard gadgets, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering customers with a possibility to expertise a spread of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, usually cost-effective, format.
Such curated units provide important worth to each customers and the model. For customers, these collections present a lower-risk entry level to discover a premium skincare line. They will experiment with numerous merchandise to find out suitability and efficacy for his or her particular person pores and skin kind and issues earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising and marketing instruments, driving product discovery, model consciousness, and in the end, gross sales. The vacation season timing usually amplifies these results attributable to elevated client spending and gift-giving. This observe of providing curated magnificence units has a protracted historical past, evolving from easy present baskets to classy, themed collections reflecting present skincare developments.
