Fragrances marketed beneath the United Colours of Benetton model signify a various assortment, encompassing numerous scent profiles for various preferences. These vary from vibrant, youthful aromas to extra subtle and traditional compositions, typically introduced in colourful and distinctive packaging reflecting the model’s aesthetic.
The Benetton model’s foray into the perfume market supplied an accessible entry level to designer scents, interesting to a broad shopper base. The colourful, typically unconventional, advertising and marketing campaigns mirrored the social and cultural traits of their time, creating a way of reference to the audience. These fragrances turned synonymous with youthful vitality and self-expression, contributing considerably to the model’s total identification and business success.
